Aquariums, Filters, Lighting and Heaters in Sarasota from Brands We'd Use Ourselves

Tanks, filters, lights, heaters and pumps from brands we run on our own systems, Fluval, Eheim, AquaClear, AI, Kessil, Current USA, Fritz, Seachem.

Pricing
$80 to $3000 per setup tier

Starter kits $80-$400. High-end reef builds $3,000+.

Aquariums & Equipment
2-Week QT
Free Water Testing
Honest Stocking Advice
Open 7 Days

Have you ever thought about starting an aquarium, but then felt a little overwhelmed by all the choices in the equipment aisle? We get it.

Our approach is simple. We only carry the brands we’d be happy to run on our own tanks at home. This way, you know you’re getting gear that’s been tested and trusted.

You can get started with a complete kit for as little as $80, with more advanced setups ranging up to $400. For those dreaming of a full coral reef, high-end builds can reach $3,000 or more, depending on your choices for lighting and water flow.

Staff member helping a customer compare canister filter options

Filters: The Heart of Your Aquarium

Your filter is the most important piece of equipment you’ll buy. It keeps the water clean, clear, and safe for your fish. We stock a focused selection of top brands like Fluval, Eheim, and AquaClear in both hang-on-back (HOB) and canister styles.

  • For Most Tanks (Under 75 Gallons): It’s tough to find a better value than an AquaClear HOB filter. They have a huge capacity for filter media and are known for being incredibly reliable.
  • For Larger Tanks (75+ Gallons): When you move up to a larger tank, or if you just want your system to be whisper-quiet, a canister filter is the way to go. Models from Fluval and Eheim offer massive media capacity and power.

Not sure what size you need? A good rule of thumb is to choose a filter with a flow rate, measured in gallons per hour (GPH), that is at least four to six times the volume of your tank. Our aquarium filter sizing guide has a full walkthrough to help you find the perfect match.

Lighting: Bringing Your Tank to Life

The right light does more than just let you see your fish. It supports plant life, promotes coral growth, and brings out the vibrant colors of your aquarium’s inhabitants.

  • For Reef Tanks: We recommend high-performance LEDs from AI (AquaIllumination) and Kessil. The AI Hydra and Prime series are celebrated for their powerful output and smart control via a mobile app. Kessil’s A-series lights are famous for creating a beautiful, natural shimmer effect in the water. For a budget-friendly option, the Current USA Orbit Marine is a fantastic choice.
  • For Planted Freshwater Tanks: To grow lush aquatic plants, you need a light with the right spectrum. The Fluval Plant 3.0 is a favorite among planted tank enthusiasts for its programmability. The Current USA Satellite also provides excellent results for a wide range of freshwater plants.

Getting the lighting right is crucial for success. You can learn about the different requirements for freshwater and reef setups in our guide to aquarium lighting basics.

Heaters: Keeping Things Stable

Most tropical and marine fish require a consistent water temperature to thrive. That’s why we only sell adjustable heaters from trusted brands like Fluval, Eheim, and Cobalt. Preset heaters can be unreliable, and we simply don’t carry them.

A good starting point for choosing a heater is to use 3 to 5 watts per gallon of tank volume. A 20-gallon aquarium, for instance, would need a 75 or 100-watt heater. Check out our guide on heater wattage by tank size to make sure you don’t buy something that can’t keep up with your tank.

Pumps: Creating a Healthy Flow

Water movement is essential for delivering oxygen and nutrients throughout the aquarium.

  • Return Pumps: For tanks with a sump, a reliable return pump is non-negotiable. We carry ultra-quiet and dependable models from Sicce and Eheim.
  • Powerheads & Wavemakers: In-tank pumps create circulation. Simple powerheads from AquaClear get the job done, while smart wavemakers from Maxspect and AI, like the Nero series, allow you to create customized, reef-like flow patterns that corals love.

Water Care & Salt Mixes

Maintaining pristine water quality is simple with the right products. We stock a full line of water care solutions from Fritz Aquatics and Seachem, two of the most respected names in the hobby. From Seachem Prime to remove chlorine during water changes, to Fritz’s live bacteria for cycling a new tank, we have what you need.

You’ll also find high-quality aquarium salt for freshwater tanks and a variety of marine salt mixes for reef aquariums, along with RO/DI replacement filters.

Let’s Plan Your Perfect Aquarium

Ready to get started? Bring your room dimensions and a budget you’re comfortable with. We’ll help you design a complete setup that works for your space and goals.

If you’re planning a new reef tank, we highly recommend running the numbers through our reef tank cost estimator before you come in. It will give you a realistic idea of the first-year total cost based on the livestock and equipment you’re considering.

What You Get With Our Aquariums & Gear

  • Starter kits $80-$400; advanced builds to $3,000+
  • Filters: Fluval, Eheim, AquaClear
  • Lighting: AI, Kessil, Current USA
  • Heaters: Fluval, Eheim, Cobalt
  • Free sizing advice, bring tank dimensions

From the Display Tanks

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Testimonials

What Customers Say

Real reviews from regulars across the Suncoast.

"Finally a fish store where the staff knows what they're talking about. Marcus talked me out of buying fish that would've died in my tank. That's integrity."
D
Dave M.
Sarasota
"Best coral selection between Tampa and Fort Myers. Healthy frags, fair prices, and they actually run the same lights I do, so I can see what a coral will look like in my tank."
R
ReefCentral user
Bradenton
"Drove down from Tampa for a specific Acropora frag and they had it, dipped, and ready. Won't buy from chain stores again. The difference in fish health is night and day."
C
Carlos R.
Tampa
FAQ

Common Questions About Aquariums & Equipment

What's a good first kit for a 20-gallon community tank?
Around $200 in equipment. A 20-gallon glass tank ($60-$80), a 100W adjustable heater ($25-$35), an AquaClear 50 HOB filter ($45-$55), an LED hood or Fluval Plant 3.0 ($40-$80), substrate, and dechlorinator. Add $30-$50 for substrate, plants and food.
What filter do you recommend?
Depends on the tank. AquaClear HOB for tanks under 75 gallons (cheap, reliable, easy to service). Fluval canister (107/207/307/407/507) for tanks 30+ gallons where you want quieter, longer maintenance intervals. Eheim Classic for set-it-and-forget-it longevity.
Reef-grade lighting on a budget?
Current USA Orbit Marine is the entry point, decent PAR for soft corals and easy LPS at well under $200. Mid-range is Kessil A360X or AI Prime ($350-$450) for mixed reefs. High-end is AI Hydra 32/64 ($550-$900) for SPS-dominant builds.
Can you size a reef tank for me?
Yes, free, in-store. Bring your room dimensions, target livestock plan (FOWLR, soft, mixed, SPS), and a budget. We'll spec the tank, sump, return pump, skimmer, lighting and powerheads. Allow 30-60 minutes for the consultation, walk-ins welcome but appointments preferred for reef builds.

Stop By for Aquariums & Gear.

2847 Bee Ridge Road, Sarasota. Free water testing, free stocking advice, no purchase required.